What a Lead Actually Costs in the Trades
Almost nobody in this industry will tell you what a lead costs, and the handful who publish a...
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The Estimate Follow-Up Sequence That Is Not Nagging
Most owners do not skip follow-up because they are disorganized. They skip it because they do not want...
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You Do Not Have a Lead Problem. You Have a Follow-Up Problem.
Before you spend another dollar on leads, go look at your unsold estimates from the last ninety days...
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Local Services Ads Changed: What Google Quietly Took Away
Four things about Google Local Services Ads changed in the last year, and between them they remove most...
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Your Marketing Report Is Hiding the Truth. Here Is What to Ask For.
Impressions and clicks do not pay techs. The five numbers every home service owner should demand, and what it means...
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Reviews Are Your Cheapest Marketing and You Are Ignoring Them
Reviews drive map pack rankings, LSA position and AI recommendations. Learn a simple review system your techs will actually follow...
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You Might Not Own Your Website. Here Is How to Find Out.
Many contractors discover their site, domain and content belong to their agency only when they try to leave. Run this...
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Slow Season Is Not a Season Problem. It Is a Marketing Calendar Problem.
HVAC dies in spring, plumbing dips in summer, roofing waits for storms. Here is how to plan campaigns 90 days...
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The Local Services Ads Trap: Google Guaranteed Does Not Guarantee Good Leads
LSAs can be your best channel or a lead-dispute headache. Learn how ranking really works, how to dispute bad leads,...
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Why Your Google Ads Cost More Every Year (and It Is Not Just Competition)
Cost per lead keeps climbing for plumbers, HVAC and roofers. The account mistakes, tracking gaps and auction changes behind it,...
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