Marketing Solutions for Home Service Companies

This page is the full menu: every service we run for home service companies, grouped by the job it does for you. Some get the phone ringing this week. Some build the rankings that pay off for years. Some keep your name in front of the neighborhood between jobs. All of it runs from one company, on one plan, with one report, with a dedicated team behind every department, and nothing we build is locked to a proprietary platform.

Get more calls now

Paid channels put you in front of people who need a contractor today. You pick the ones that match your market, your season and your capacity. We run them so every dollar is accounted for.

• Google Ads management. Tight local targeting and real call tracking, so you see exactly which clicks turned into booked jobs.
• Local Services Ads. The Google Guaranteed badge at the top of the results. You pay for real leads, and we chase credits for the junk ones.
• ChatGPT advertising. Your customers are already asking AI who to call. Be one of the first companies they see there.
• Bing Ads. Older homeowners and desktop searchers, often at a lower cost per lead. The traffic your competitors forgot about.
• Yelp Ads management. We manage spend, reviews and lead quality so Yelp becomes a source instead of a headache.
• Social media ads. Facebook, Instagram and TikTok campaigns with seasonal offers and retargeting that fill the schedule in slow months.
• Geofencing advertising. Your ads on phones in the exact neighborhoods, competitor lots and supply houses you choose.

Show up when people search

These are the channels that compound. They take longer than ads, and then they keep working long after a campaign would have stopped. This is where a marketing budget stops renting attention and starts owning it.

• Local SEO. The map pack and top organic results in every city you serve, built on your Google Business Profile, reviews, citations and city pages.
• Website design. A fast, mobile-first site written for customers, Google and AI search, built on WordPress in your name. No proprietary platform.
• Social media management. A consistent presence with real photos from the field, in a voice that sounds like you and looks as good as your work.
• Email marketing. Maintenance reminders, seasonal offers and review requests that turn past customers into repeat jobs.

Search itself is changing shape. Homeowners now ask ChatGPT and Google’s AI Overviews who to call, and those answers pull from the same rankings, reviews and structured data this work builds. Our AI search optimization makes sure the answer engines can find, read and repeat what makes you the right call. Some of our clients already show up in AI search results today.

Be seen around town

Not every customer starts with a search bar. These channels keep your name in the mailbox, on the lawn and on the road, so when the water heater fails, they already know who to call.

• Direct mail campaigns. Postcards and EDDM designed, printed, mailed and tracked, coordinated with your digital campaigns instead of running blind beside them.
• Yard signs and billboards. Your name on the lawn where the neighbors decide and on the roads your customers drive every day.
• Specialty campaigns. Grand openings, new service launches, storm response, referral programs. Planned and run across every channel by one team.

How it all fits together

Five vendors with five invoices will always pull in five directions. Under one roof, your ads feed your SEO, your website feeds your ads, and your mail drops land the same week your social campaigns run. Three ground rules keep it honest.

1. One team, no handoffs. Emily leads strategy, Laura leads content and brand, and Mahfuz leads technical SEO, schema and AI visibility, each with a department of people who know the trades from top to bottom. The leaders still do the work themselves, so you never explain your business twice, and there is no account-manager layer to explain it to.
2. Built in your name. Your ad accounts, your data and your creative live in accounts registered to your company, and your website runs on WordPress with standard hosting. Everything we build is an asset of your business.
3. Nothing ships without your sign-off. Pages, campaigns and offers go to you for a read before they go live. You know your trade better than any writer does.

Reporting you can actually read

Where to start

You do not need everything on this page. Most companies start with one or two channels matched to their next problem: a slow season coming, a new truck to fill, a competitor buying up the map. We have spent more than a decade doing this for home service companies, and our average client has stayed with us for over five years, so we would rather recommend the right two channels than sell you ten.

One House is family-run, founded by Emily Morosi-Catan and Laura Latora, and we work the home service trades only: plumbing, HVAC, electrical, roofing and restoration. If your trade is on that list, we already know your season, your customers and the searches that pay for a truck instead of just parking one.

Call 866-676-9134 and tell us what the next twelve months need to look like. We will tell you, in plain language, which of these solutions gets you there and which ones can wait.