Blog
The 90-Second Hiring Video That Beats a $5,000 Job Post
Techs choose companies, not job listings. How a phone-shot culture video, run as a targeted ad, beats job boards on cost and applicant quality.
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Slow Season Is Not a Season Problem. It Is a Marketing Calendar Problem.
HVAC dies in spring, plumbing dips in summer, roofing waits for storms. Here is how to plan campaigns 90 days ahead so the schedule stays full year-round.
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AI Will Not Replace Your Marketing Agency. It Will Expose the Bad Ones.
Agencies that lived on templated content and vanity reports are losing ground fast. What AI search rewards, and the questions to ask your agency now.
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How to Be the Company Trade School Graduates Ask About
Build a pipeline before you need it. Practical ways to partner with trade schools, apprenticeships and high schools so new techs come to you first.
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The Local Services Ads Trap: Google Guaranteed Does Not Guarantee Good Leads
LSAs can be your best channel or a lead-dispute headache. Learn how ranking really works, how to dispute bad leads, and when to pause them.
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What AI Says About Your Company (and How to Check in 5 Minutes)
Ask ChatGPT, Gemini and Google AI about your business and you may not like the answer. Here is how to audit it and fix what the machines are getting wrong.
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Your Careers Page Is Why Nobody Applies
A wall of requirements and a generic form scares off good techs. Learn what a careers page that converts looks like, with examples from the trades.
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Why Your Google Ads Cost More Every Year (and It Is Not Just Competition)
Cost per lead keeps climbing for plumbers, HVAC and roofers. The account mistakes, tracking gaps and auction changes behind it, and how to fight back.
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AEO vs GEO vs SEO: What a Plumber Actually Needs to Know
Skip the acronym soup. A plain-English breakdown of SEO, AEO and GEO, which one matters for a home service company, and what to do about it this quarter.
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Recruit Techs the Way You Recruit Customers
The same targeting, landing pages and follow-up that win jobs can win technicians. A step-by-step look at running hiring like a lead-gen campaign.
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