Category: Marketing Strategy

Presenting Financing Without Sounding Like a Car Lot

A lot of good owners hate offering financing, and their reason is honorable: it feels like the car...

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Good, Better, Best Is Giving Your Customers Decision Paralysis

Good, better, best was supposed to raise your average ticket. In a lot of shops right now it...

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Selling a Big Ticket to a Homeowner Who Wants to Wait

Your tech does everything right, the customer nods along, and then comes the sentence every owner has memorized:...

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