Good, Better, Best Is Giving Your Customers Decision Paralysis
Good, better, best was supposed to raise your average ticket. In a lot of shops right now it...
Read More →Author: Emily Catan
The Estimate Follow-Up Sequence That Is Not Nagging
Most owners do not skip follow-up because they are disorganized. They skip it because they do not want...
Read More →
You Do Not Have a Lead Problem. You Have a Follow-Up Problem.
Before you spend another dollar on leads, go look at your unsold estimates from the last ninety days...
Read More →
Selling a Big Ticket to a Homeowner Who Wants to Wait
Your tech does everything right, the customer nods along, and then comes the sentence every owner has memorized:...
Read More →
How to Raise Your Prices Without Losing the Job
Almost every owner we talk to knows they are underpriced and is quietly terrified of doing anything about...
Read More →
When 88% of Your Jobs Are Repairs, Stop Marketing Like They Are Replacements
Look at your website and count how much of it is selling a job your customers are mostly...
Read More →
The Install Market Shrank. Here Is What That Means for Your Marketing Budget.
If it feels like your company is working harder than ever for less money, you are not imagining...
Read More →
The 90-Second Hiring Video That Beats a $5,000 Job Post
Techs choose companies, not job listings. How a phone-shot culture video, run as a targeted ad, beats job boards on...
Read More →
Slow Season Is Not a Season Problem. It Is a Marketing Calendar Problem.
HVAC dies in spring, plumbing dips in summer, roofing waits for storms. Here is how to plan campaigns 90 days...
Read More →
How to Be the Company Trade School Graduates Ask About
Build a pipeline before you need it. Practical ways to partner with trade schools, apprenticeships and high schools so new...
Read More →