What Home Service Marketing Actually Costs
Search for what marketing costs a home service company and you will get a dozen pages that never...
Read More →Author: Emily Catan
Marketing Against a Trust Deficit You Did Not Create
The homeowner who is short with you on the phone, who asks three times whether the diagnostic fee...
Read More → Answering the Review That Is Not Fair
You know the one. The homeowner who canceled twice, who your tech drove out to see on a...
Read More → Roofing After the Claims Playbook Closes: Building Retail Demand
For a long time, a roofing company could be built on one motion: knock after the storm, help...
Read More →
Building a Restoration Business That Does Not Live on TPA Volume
Most restoration owners we talk to describe the same uncomfortable arrangement: they cannot afford to stay in the...
Read More →
The Work Is Done. Where Is the Money?
There is a particular kind of exhaustion that belongs to restoration and insurance-funded roofing work: the job is...
Read More →
When the PE Shop Offers Your Best Tech Twenty Percent More
One of the hardest calls we get goes like this: “The shop across town got bought, and now...
Read More → What Your First Thirty Days Tells a New Tech About Your Company
A new technician decides whether they are staying long before they tell you. Usually inside the first month,...
Read More → You Are Not Failing to Hire. You Are Failing in Week Three.
The entire trades industry is having a conversation about how hard it is to find technicians. The data...
Read More → Presenting Financing Without Sounding Like a Car Lot
A lot of good owners hate offering financing, and their reason is honorable: it feels like the car...
Read More →