Marketing problems HVAC companies face: data, causes and fixes
The public evidence on nine HVAC marketing problems: rising lead costs, Local Services Ads changes, AI Overviews, review thresholds, seasonality,...
Read More →Author: Mahfuz Alam
Cost Per Lead Is the Wrong Number. This Is the Right One.
Two channels. One sells you leads at $57. The other sells them at $183. Which is cheaper? Most...
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Switching CRMs Without Breaking Your Marketing
Nobody stays on the wrong CRM because they love it. They stay because they are afraid of the...
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Thryv: Pros, Cons and Who It Actually Fits
Thryv comes at this market from the opposite direction of everything else in the series: it is a...
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What a Lead Actually Costs in the Trades
Almost nobody in this industry will tell you what a lead costs, and the handful who publish a...
Read More → JobNimbus vs AccuLynx: The Roofing CRM Question
Every serious roofing company ends up staring at these two names, and the deciding question is not which...
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AccuLynx: Pros, Cons and Who It Actually Fits
AccuLynx was built for the roofing company whose real customer is often an insurance adjuster. The vendor says...
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JobNimbus: Pros, Cons and Who It Actually Fits
JobNimbus is what happens when a CRM grows up entirely inside roofing. Its promise is running the whole...
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FieldRoutes: Pros, Cons and Who It Actually Fits
FieldRoutes is what field service software looks like when routes, not jobs, are the unit of work. Built...
Read More → Kickserv: Pros, Cons and Who It Actually Fits
Kickserv is the honest starter: it gets a small shop organized without pretending to be an operating system....
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